I use a combination of qualitative and quantitative research methods to drive high-quality insights. During my graduate work, I oversaw a big, grant-funded project on the ways taxpayer dollars have gone to poets and poetry publishers. I outlined who received funds, to what end, and to what effect. The world is a big place, and money is a big topic, so I focused on a few specific places: Ireland, Jamaica, Nigeria, the U.S., and the U.K.

In the world of applied research, I’ve crafted a range of marketing research to facilitate product and marketplace insights. I’ve crafted things like surveys, interview guides, and persona development datasets, just for a few examples. My training and experience encompass everything from qualitative UX analysis via user observation to complex market sizing and segmentation. Need to figure something out? The knottier the problem, the better.